80’s Music Player App
A B O U T
Objective
Retroactive is a music player built to connect and entertain 80’s music lovers. The project objective was to design an 80’s music app aimed at 35-55 year olds with the ability to: listen to songs and stations, create a profile, favorite songs, share music and create personalized playlists.
A P P R O A C H
Design Process
Discover
Understand Problem
Competitive Analysis
User Stories
Ideate
User Flow
Sketching
Mid-fidelity Wireframes
Design
Branding
Style Guide
Final Screens
D I S C O V E R
Competitive Analysis
I evaluated both direct and indirect competitors in the 80’s music app market. The top applications that solve similar issues are: Totally 80’s, 80’s Music Radios, Spotify, and MusicTube. Combining market research and my competitors’ strengths and weaknesses, I evaluated how Retroactive could remain a competitive music solution. Overall, these are the top strengths and weakness of my competitors.
I D E A T E
User Stories
After analyzing the market and understanding my users’ problems and goals, 4 user stories were defined:
D I S C O V E R
User Flow
I D E A T E
Low-Fidelity Wireframes
After determining the user flows and stories, I went to the sketch pad and brainstormed ideas for my initial designs.
P R O T O T Y P E
Mid-Fidelity Wireframes
Once I had a solid foundation for my low-fidelity wireframes above, I created my mid-fidelity screens in Sketch.
D E S I G N
Branding
D E S I G N
Style Guide
F I N A L D E S I G N S
Discover New Music
Check out new, trending, and recommended music and stations.
Personalize Your Playlists
Create a profile and save your favorite songs and stations. Build playlists for every occasion.
Share Your Music
Share songs with your friends and family directly from the app.
P O S T P R O J E C T
Reflection
What went well?
I think I was successful in creating a modern take on an 80’s look and feel. Overall the app looks sophisticated and clean, while also staying true to the nostalgic colors and motifs of the 80’s.
What were the challenges?
Starting the project was the hardest part for me. Once I got into the groove of things I really enjoyed it. It took me a while to decide on a artistic direction and build a design system.
What would you do differently?
If I were to do this project over again I would involve users earlier on to test my wireframes. In this project I waited until I was designing to test and prototype. In doing so I realized I was missing some linking screens that I had to add in at the end. This could have been solved at the beginning if I had been more proactive in my user testing.